ADAPTABILITY

Marfa Stance uses modularity as a system that allows people to customise clothing to ever-changing needs and wants, developed in a way that allows the brand to create responsibly and resourcefully. In this way, the brand redefines fashion through a design system that lets people define it for themselves.

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CREATE YOUR OWN

With modularity fused into every aspect of Marfa Stance creations, our brand delivers a flexible vocabulary that inspires people to wear, declare and share their unique style.

Every Marfa Stance style is designed to adapt to personal decisions, preferences and lifestyles. Our system makes it easy to create a unique look, to build on an existing style and to adapt with the seasons. Changing a collar, adding a hood, or layering with a vest are stylish yet functional ways to customise our pieces.

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“You can embody this piece of clothing, but then you can go a step further and you can make it your own through customisation.”

Georgia Dant, Founder

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Versatility with reversibility

In addition to being buildable, each piece is created with inherent versatility. From Parachutes to Patchwork, every unique Marfa Stance style is designed for functionality with two distinct sides that set the distinct visual aesthetic and identity for each collection. This innovative approach reinforces that there is never a tradeoff between style and function.

Based on the style, one side may present as subtle and pragmatic, while the other stands out as more vibrant and playful. A design with a muted neutral on one side reverses to a graphic look; a distinct texture on one side is balanced with a varied fabric on the other; a water-repellent side features a splash of luxe on the reverse. This rich contrast of colourways and varied functionality offers the ultimate mix of purpose and play.

SHOP outerwear

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“When I see somebody suddenly transforming a piece into something that I would never have imagined, that's a measure of success. Because that's the whole point of the brand.”

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