THE MARFA FIRSTS

FIRST CUSTOMERS - AGATA OSTI + DANIELA BERNARDI

Meet Agata Osti and Daniela Bernardi, our first customers who both purchased the original reversible Signature Quilt in Pale Sage/Yellow in 2019.

Agata met Georgia back in 2014 during her tenure at Rag + Bone, where they collaborated together and discovered their shared love for modular and functional design, inspired by Agata's father, Massimo Osti, founder of C.P Company and Stone Island, who has always been a significant inspiration for Georgia throughout her career. When Georgia first launched Marfa Stance, Agata introduced her friend Daniela to Georgia's designs and they have both been true advocates for Marfa Stance ever since, most recently at our trunk show in Bologna, Italy.

FIRST MARFA MUSE - DEBORAH BRETT

Meet Deborah Brett, our first Marfa Muse. Georgia first met Deborah at an event back in 2020, where the fashion editor instantly connected with the style meets function design ethos of Marfa Stance.

Deborah is a wonderful supporter and advocate for female founded brands and so we were thrilled when she agreed to be our first ever muse and launch our much-loved Marfa Muse series. It's now a huge honour to support Deborah's own incredible line of ceramics and host and partner on events and pop-ups from London to LA. Long may our partnership continue!

FIRST EMPLOYEES - JESSICA HANBURY + ZOE BALLANTINE

Meet Jessica Hanbury (Operations Director) and Zoe Ballantine (Creative Content Co-Ordinator), our first employees. The pair joined Marfa Stance at the end of 2020 in the height of the pandemic and while Georgia was still working from her own apartment.

Starting out as an initial female trio they continue to bring their passion and entrepreneurial spirit and have been integral to the brands growth under Georgia's vision. From setting up the first-ever pop-up to launching with our warehouse partner, plus everything a small and growing business brings, they're excited to see what the future holds for Marfa and continue the journey with Georgia and the growing team.

FIRST JOURNALIST TO FEATURE - KATE FINNIGAN

Meet Kate Finnigan, the first journalist to write about Marfa Stance for the Financial Times back in 2019.

Her feature ‘One coat, five ways: are multipurpose clothes the future?’ followed Kate discovering the line and meeting Georgia at her very first press day to launch Marfa Stance and introduce the brand to UK press in October 2019. We are so grateful to Kate for including Marfa Stance and providing global exposure at such an early stage in the brand journey with many customers discovering us via her FT article. We’ll never forget when a couple visited our Mayfair pop-up in 2020 with a cut out clipping of the very article Kate wrote, who went on to purchase the original Signature Quilt after discovering us a year earlier.

FIRST FACTORY PARTNER - BEATRICE BIANCHI

Meet Beatrice Bianchi, our first factory partner in Italy.

This is a very special partnership that begun in 2018 when Georgia was developing the first and original Signature Quilt design. She met Beatrice at Magia, her factory in Florence, Italy where she pitched the designs and concept for Marfa Stance. Impressed by Georgia's vision, Beatrice agreed to collaborate and produce the first collection, which was an impressive result to work with a factory that worked with such prestigious brands from the very beginning.

Since then, Beatrice has been an integral part of Marfa Stance's manufacturing journey, working closely with Georgia to bring her innovative reversible and modular designs to life with the help of her talented team of Italian artisans. Watch our Made in Italy film here.