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THE COLLABORATION

We are proud to continue our growing partnership with non-profit organisation Every Mother Counts, to support their incredible work and dedication to make pregnancy and childbirth safe, respectful, and equitable for everyone everywhere.

The Every Mother Count’s Mother’s Day Collection will include the Marfa Stance Parachute Quilt Bomber and Vest in EMC’s signature colour (orange) , plus two Quilted Collars to make it modular in true Marfa Stance style.

EVERY MOTHER COUNTS’ BACKGROUND

Motivated by the intrinsic human right to maternal health, Every Mother Counts is dedicated to ensuring that all people, everywhere, experience a safe, respectful, and equitable journey through pregnancy, childbirth, and the postpartum period. We started by spotlighting stories told by those closest to the issue. Over time, these personal accounts have shone a spotlight on the global imperaive to transform maternal health. Since 2010, EMC has invested tens of millions of dollars to advance system wide change through the development of professional, dedicated, and compassionate providers in every setting who are focused on respectful care that centers mothers.

Modelled by Sylke Golding wearing the Parachute Quilt Vest in Antique Gold & Soft Peach / Clementine.

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EVERY MOTHER COUNTS’ VALUES


HOPE

We are always learning, always pushing, always looking at how we can make the biggest impact. We firmly believe that progress is possible.

JUSTICE

We work to build a foundation of justice in maternal health and to dismantle the disparities in health experiences and outcomes that disproportionately harm Black, Indigenous, and other historically marginalised women and birthing people. We believe this can only be achieved with equity in access to and options for healthcare.

RESOLVE

Maternal deaths persist even while the majority of deaths are preventable. We believe we can solve this problem, and while it should not take a lifetime, we know it might. We show up with passion and perseverance; we are frustrated but undaunted.Respect – Respect is fundamental to our work. We respect our partners as leaders and our teammates as collaborators. We respect women and birthing people’s autonomy to make decisions for themselves and their bodies, and we are committed to centering these individuals and their rights and choices in our work.


SOLIDARITY

We stand as allies with our partners – community-led organisations, providers, advocates, and mothers and birthing people everywhere – and are proud to support their work as true leaders in maternal health. We believe that our partners know the needs of their communities best, and we are proud to collaborate and amplify their voices and solutions.


SUSTAINABILTY

We work to build a foundation of justice in maternal health and to dismantle the disparities in health experiences and outcomes that disproportionately harm Black, Indigenous, and other historically marginalised women and birthing people. We believe this can only be achieved with equity in access to and options for healthcare.

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THE FUNCTIONALITY OF THE 3 PIECES


The Parachute Bomber

The iconic reversible Parachute Bomber is our most wanted modular style. We love this style for its cropped and oversized silhouette, along with its light weight, lofty and water-repellent properties - featuring 100% recycled and PFC-free nylon. The reversible Parachute Bomber offers many versatile ways to wear - style it fitted by cinching the neck, hem and cuff using the functional parachute inspired drawcords; wear it uncinched and loose for an oversized silhouette; or fully reverse for an entirely different look with one jacket.

The Parachute Quilt Vest

The Parachute Vest is a practical slice of luxury. Lightweight and showerproof, it’s perfect for summer layering or travelling light, and has been designed to let the wearer take control of the volume. This style also features 100% recycled and PFC-free Italian nylon.

the quilted collar

The ultimate accessory, our Quilted Collars bring bold, playful impact to your Marfa Stance. Lightweight and water-repellent, they add colour and texture to your favourite Coat, Parka, Jacket, or Liner. Team this iconic addition with any of the Marfa Stance Coats, Parkas, Jackets, Quilts, or Vests to personalise your look.