Privacy Policy

Effective Date: 25.09.2025

Welcome to MARFA STANCE Limited’s Privacy Policy.

MARFA STANCE Limited (“MARFA STANCE”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This privacy notice informs you how we collect, use, share, and protect your personal data when you:

·       Visit our website

·       Shop in our UK or international retail stores

·       Purchase online

·       Participate in a MARFA STANCE event, promotion, or competition

·       Subscribe to our newsletter

·       Engage with us through third-party platforms.

This website is not intended for children and we do not knowingly collect data from children.

 

1. Who We Are

Data Controller: MARFA STANCE Limited (Company registered in the United Kingdom whose Registration number is 11388381 and Registered Office is at 3.15 Grand Union Studios 332 Ladbroke Grove, London, England, W10 5AD) is the controller of your personal data.

We also share some of your data with Marfa Stance Ltd Inc (whose EIN is 99-1073074), our U.S. business entity, for legitimate business purposes, including customer relationship management and marketing. All such transfers are protected under appropriate safeguards as detailed below.

Contact Details: Data Privacy Manager
Email: privacy@marfastance.com

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK, but we encourage you to contact us first to resolve any concerns.

 

2. Changes and Your Duty to Inform Us

This version was last updated on 25.09.2025.

It is important that the personal data we hold is accurate and current. Please keep us informed of any changes.

 

3. Third-party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking these links may allow third parties to collect or share data about you. We do not control these websites and are not responsible for their privacy practices.

 

4. What Data We Collect

We collect, use, store, or transfer different kinds of personal data:

  • Identity Data: Name, title, date of birth, gender, username.
  • Contact Data: Billing/shipping addresses, email, phone numbers.
  • Financial Data: Payment card and bank details (processed securely by third parties).
  • Transaction Data: Orders, fulfilment status, payments.
  • Technical Data: IP address, browser type/version, operating system, time zone, and other technical info collected via cookies or analytics tools.
  • Profile Data: Purchase history, preferences, survey responses.
  • Usage Data: Information on how you use our website and services.
  • Marketing Data: Your preferences in receiving marketing from us and third parties.

We may also collect anonymised, aggregated data (not considered personal data).

5. How We Collect Your Data

Directly from you: When you:

  • Purchase a product or create an account online or in store
  • Subscribe to newsletters or marketing
  • Enter competitions or submit reviews
  • Contact our customer service team

Automatically: Through cookies and tracking technologies (e.g., Elevar, Google Analytics, Meta Pixel)

Third Parties: From partners and platforms including:

  • Shopify: Ecommerce platform used for processing orders, managing inventory and customer profiles.
  • Klaviyo: Email and SMS marketing based on on-site and in-store customer interactions.
  • Google: Analytics tracking and paid advertising.
  • Meta: Paid advertising campaigns and organic social media engagement, processing customer identifiers and interaction data to deliver targeted advertisements and measure campaign effectiveness.
  • Nosto: Personalised product recommendations engine, processing on-site browsing behaviour and transactional data to deliver customised product suggestions.
  • Yotpo: Serves user generated content derived from Meta, on site.
  • Elevar: Collects website interaction and conversion data, which helps us improve site performance and marketing.

6. How We Use Your Data

We use your personal data under the following legal bases:

i) Contractual necessity:

○      Fulfilling your order and processing payments

○      Sending transactional communications

○      Managing in-store purchases

○      Providing customer support

ii)Consent

○      Sending marketing communications

○      Running promotions

○      Personalising your online experience

■  This may include us using a recommendations engine to serve product suggestions to you based on your purchase and browsing behaviour.

■  We may also invite you to physical trunk shows, or other events that are relevant to your location.      

○      Serving targeted ads and measuring attribution across platforms such as Google and Meta (Facebook/Instagram) where legally required or where you have given your consent

■  We may share hashed identifiers with advertising platforms like Meta to help deliver more relevant ads, measure campaign effectiveness, and analyse customer journeys.

■  This may include matching your online and in-store activity to assess the impact of digital campaigns on offline behaviour.

■  If you have previously shopped with us online and consented to marketing and analytics cookies, this consent may extend to the use of associated in-store POS data for advertising purposes.

iii) Legitimate interests

○      Running surveys

○      Conducting analytics to improve our services

○      Fraud prevention

iv) Compliance with legal obligations

○       Tax reporting.

○      Anti-money laundering requirements.

○      Health and safety obligations .

You can withdraw consent to marketing at any time by contacting privacy@marfastance.com or clicking “unsubscribe” in any of our marketing emails.

 

7. International Data Transfers

Some of your personal data may be transferred outside the UK and EEA to Marfa Stance Ltd Inc for operational use or service providers in the US and other non-EEA countries.

We ensure that appropriate safeguards are in place for these transfers, such as:

  • Standard Contractual Clauses approved by the UK or EU.
  • Transfers to countries with UK adequacy decisions.
  • Participation in recognised frameworks such as the UK Extension to the EU–US Data Privacy Framework (where applicable)

8. Disclosures of Your Data

We may share your data with internal entities (Marfa Stance USA), service providers, fulfilment and logistics partners, professional advisors and government bodies and regulators (when required by law).

We do not sell your personal data. We do not permit third-party processors to use your data for their own purposes.

9. Data Retention

We retain personal data only as long as necessary:

  • Basic customer data: 7 years (tax, warranty, recall)
  • Marketing preferences: Until you withdraw consent
  • Aggregated/anonymised data: Indefinitely

You may request deletion of your data—see section on Your Rights below.

10. Cookies and Tracking Technologies

We use cookies and similar technologies for site functionality, analytics or performance tracking, and marketing.

These tools may track how you interact with our website and ads across the web, and help us link online activity with in-store purchases (when applicable and permitted by law or consent).

You can manage your cookie preferences via your browser settings. Please see our Cookie Policy for full details.

11. Your Legal Rights (UK/EU)

You have the right to:

  • Access your data (“data subject access request”)
  • Correct inaccurate data
  • Request deletion
  • Object to processing
  • Restrict processing
  • Data portability
  • Withdraw consent
  • Opt out of automated profiling

To exercise your rights, contact: info@marfastance.com

 

12. Your U.S. Privacy Rights (if applicable)

If you are a citizen of the United States accessing this website, in addition to the information referenced above in the privacy policy, please review this United States Privacy Section (“US Privacy Section”). As a reminder, by accessing, interacting with and/or using this website, you agree to all the terms of this policy, including this US Privacy Section. If you are a United States Citizen (“US Citizen”), Paragraph 11 of the privacy policy is not applicable to your use and or/rights concerning your data and this website.  Marfa Stance collects the same personal information about United States Citizens as citizens of other jurisdictions. For more information, see paragraph 1 above.  Marfel Stance uses the same technology to collect personal information about United States Citizens as citizens of other jurisdictions, including automated technologies. For more information, see Paragraph 3 and 10.

If you are a resident of California, please also see our Supplemental California Privacy Notice in this Section below.

Age of Consent

This website is not intended for use by those under the age of 18, nor is it targeted to those under the age of 18. If you use the website, you hereby represent and warrant that you are at least 18 years of age. No one under the age of 18 may provide any information to or on the website.

California Privacy Rights

If you are a California resident, you have certain data protection rights. This Addendum supplements the information contained in the United States Privacy Policy above, and applies solely to all visitors, users, and others who reside in the state of California. Under the California Consumer Privacy Act of 2018 (CCPA) and California Civil Code § 1798.83, you have the right to exercise the certain rights outlined below.  

 CATEGORY PURPOSE OF PERSONAL INFORMATION

Identifiers such as name, mailing address, phone number, IP address, email address, and account name

We may use this information for any of the purposes described in Paragraph 5 and 6 above

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) including name, address, telephone number and credit card number

We may use this information for any of the purposes described in Paragraph 5 and 6 above

Protected classification characteristics under California or federal law including gender identity

We may use this information for any of the purposes described in Paragraph 5 and 6 above

Commercial information including records of products purchased

We may use this information for any of the purposes described in Paragraph 5 and 6 above and to optimise your shipping experience with us

Biometric information.Cateo

No

Internet or other similar network activity including browsing history, how you use our website, information collected by cookies and your preferences

We use this information for any of the purposes described in Paragraph 5 and 6 above and to support reporting and marketing purposes

Geolocation data

We use this to determine your IP-based location.

Sensory data

No

Professional or employment-related information

No

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

 No

Inferences drawn from other personal information

Some of our tools build inferred profiles for targeting and personalisation

 

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • To Know and Data Portability
  • To delete your data.
  • To opt out of the Sale of Personal Information and Opt-In Rights.
  • To non-discrimination for exercising these rights.
  • To exercise your CCPA rights, email info@marfastance.com.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designed address: privacy@marfastance.com

 

California Shine the Light Law

In addition to CCPA, California Civil Code § 1798.83 permits users that are residents of California to request the following information regarding our disclosure of your personal information to third parties for those third parties’ direct marketing purposes: (i) a list of certain categories of personal information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year; (ii) the identity of certain third parties that received personal information from us for their direct marketing purposes during that calendar year; and (iii) where the nature of the third parties’ business is not reasonably determinable, examples of the products or services marketed (if we have that information). If you are a California resident and would like to make such a request, please email us at info@marfastance.com.

 

“Do Not Track” Policy as required under the California Online Privacy Protection Act (CALOPPA)

The website does not respond to, or support Do Not Track (“DNT”) signals. 

Do Not Track is a preference you can set in your web browser to inform websites you do not want to be tracked.  You can enable or disable DNT by visiting the preferences or settings page of your web browser.

 

13. Contact

If you have any questions, concerns, or complaints about this privacy policy or our data practices, please contact:

Data Privacy Manager
privacy@marfastance.com

In the US

Phone: (917) 324-3950

This privacy policy may be updated from time to time. Please check this page periodically for changes.