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MARFA STANCE TURNS 6 MARFA STANCE TURNS 6

MARFA STANCE TURNS 6

As we celebrate six years, we reflect on Marfa Stance’s evolution from our first designs to a brand committed to timeless quality and sustainability. Rooted in craftsmanship and conscious consumption, our mission remains clear: fashion that’s adaptable, enduring, and meaningful. Read on to discover how our journey has unfolded.
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MARFA STANCE TURNS 6 MARFA STANCE TURNS 6

MARFA STANCE TURNS 6

As we celebrate six years, we reflect on Marfa Stance’s evolution from our first designs to a brand committed to timeless quality and sustainability. Rooted in craftsmanship and conscious consumption, our mission remains clear: fashion that’s adaptable, enduring, and meaningful. Read on to discover how our journey has unfolded.

We continue to stand for luxury that evolves - pieces to create, update, and renew again and again.

GEORGIA DANT, FOUNDER

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FROM OUR FOUNDER, georgia


Marfa Stance launched from my kitchen table in May 2019, and over the years, despite challenges like the global pandemic, Brexit, and more recently, the US tariffs, we’ve been fortunate to witness immense creativity and genuine connections with our global community.

This year, I’m especially grateful for the incredible milestones we’ve achieved, both personally and professionally. On a personal note, I became a mother to my beautiful baby Sunny. Becoming a mum has been a life-changing experience in the best way and let’s just say, Sunny has already inspired so much of what’s to come for Marfa Stance in the near future. Professionally, we've opened two Marfa Stance stores- one in the Upper East Side and another on Ledbury Road in Notting Hill. These new spaces are a testament to the incredible support we've received from all of you.

A huge thank you, as always, to everyone who has supported us along the way, from the early days to all the new friends we've made. Your enthusiasm and belief in our vision have made this journey possible.

our first products

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THE SIGNATURE QUILT


Introducing the Signature Quilt - our first product and already a Marfa Stance classic.

This versatile, reversible, water-repellent jacket blends style, function, and adaptability. With bi-colour reversibility, you get two jackets in one, making it easy to switch up your look. Designed for the modern explorer, it features a lightweight construction, relaxed fit, dropped sleeves, and an asymmetric hem - perfect for any occasion or weather.

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MAKE IT MODULAR


The Signature Quilt has inspired many of our other products, including the Patchwork Cropped Quilt Jacket. This cropped fit is designed with customer feedback in mind and a commitment to repurposing leftover fabrics. Add a hood for extra protection, a collar for style and utility, or use it as a liner under parkas or raincoats. In colder months, layer it with a liner for warmth without sacrificing style. A piece that evolves with you, your needs, and the seasons.

Add a hood for extra protection, a collar for both style and utility, or use it as a liner under parkas or raincoats. In colder months, layer it with a liner for added warmth without compromising style.

A piece that evolves with you, your needs, and the seasons.

For the Signature Quilt we recommend the Elements Quilt Zip Hood in Pale Sage / White and the Aviator Collar Natural / Orange.

OUR FIRST STORES

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UPPER EAST SIDE AND LEDBURY ROAD STORES


This year we celebrated the opening of two new Marfa Stance locations—one on New York’s Upper East Side and the other on Ledbury Road in Notting Hill. These exciting new chapters mark a significant step forward for us, made possible by the unwavering support of our incredible community. Thank you for being part of our journey. Pictured here is our founder, Georgia, alongside her partner James and their daughter, Sunny.

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THE MARFA FIRSTS

FIRST TO DISCOVER

JENY HOWARTH

FIRST FACTORY PARTNER

BEATRICE BIANCHI

FIRST CUSTOMERS

AGATA OSTI AND DANIELA BERNARDI

first lookbook

SANDY AND SAM BLEAKLY

OUR BESTSELLING collection OF 2025

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THE PARACHUTE COLLECTION


Lofty, playful, and ultra-lightweight - our iconic reversible and adjustable Parachute styles are warm-weather standouts. Crafted from luxuriously airy Italian and Japanese Nylon, their water-repellent finish adds practicality to Parkas, Bombers, and Vests. Wear them oversized or cinched, and finish the look with our modular accessories.

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Regular price
Regular price
Parachute Quilted Bomber
[A] Pale Sage [B] White
Regular price $1,995.00

OUR foundations

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THE ‘STANCE’ IN MARFA STANCE


Our Founder Georgia Dant chose the name “Marfa” after a trip to Marfa, Texas, where she was inspired by the minimalist artist Donald Judd. She chose “Stance” for strength and to represent the literal stance the brand is making in the fashion world.

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OUR STANCE

ADAPTABILITY

Marfa Stance uses modularity as a system that allows people to customise clothing to ever-changing needs and wants, developed in a way that allows the brand to create responsibly and resourcefully.

COMMITMENT

For us, exceptional quality means nothing less than perfection. We strive to achieve this for our clients and community in everything we do.

RESPONSiBILITY

Responsibility is woven into every facet of our brand, from what we design to how, where and why we produce our garments. Our ethical, social and environmental mission is figuratively and literally the fabric of our stance.

MADE IN ITALY

At Marfa Stance we choose to make 100% of our garments in small, family run factories. Every one of these factories is located in Italy, a country synonymous with quality.

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MARFA STANCE X RENOON


Marfa Stance has joined forces with Renoon to introduce digital product passports, offering greater transparency around the environmental and social impact of each piece. By sharing details on materials, sourcing, and manufacturing, this collaboration supports our commitment to responsible, seasonless fashion and empowers our community to make more informed choices. To discover more, read the full story on the page.

OUR fIRST FASHION WEEK EVENT

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ISABEL AND HELEN


Marfa Stance made its debut at London Fashion Week in September 2024, with a standout collaboration featuring Isabel + Helen, the acclaimed design duo known for their kinetic sculptures and innovative visual storytelling. Their dynamic installation brought Marfa Stance’s modular outerwear concept to life, perfectly capturing the brand’s focus on versatility and transformation.

The event, held at Park Village's Arena, featured a visually stunning fashion film and a relaxed atmosphere with a live DJ set, reflecting the brand’s modern, sophisticated vibe.

Founded in 2019 by Georgia Dant, Marfa Stance is committed to creating sustainable, versatile outerwear crafted from responsibly sourced, recycled fabrics. This debut at London Fashion Week highlights the brand’s dedication to creativity, functionality, and sustainable fashion.

our brand PARtnerships

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SOPHIE ELGOT PORTRAITS


We are proud to collaborate with renowned photographer Sophie Elgort, whose refined, narrative-driven approach to portraiture perfectly captures the essence of our brand. In this special series, Sophie photographs a group of inspirational individuals wearing Marfa Stance, highlighting their unique stories through her authentic lens. Sophie’s portraits reflect the quiet power and personal style that define the Marfa Stance community, celebrating self-expression and individuality.

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COLLABORATION

MARFA STANCE X EVERY MOTHER COUNTS

We are proud to continue our growing partnership with non-profit organisation Every Mother Counts, to support their incredible work and dedication to make pregnancy and childbirth safe, respectful, and equitable for everyone everywhere.

COLLABORATION

MARFA STANCE X MICKALENE THOMAS

We are proud to present a special edition collaboration with award-winning international, multi-hyphenate disciplinary artist Mickalene Thomas.

COLLABORATION

MARFA STANCE X GEES BEND

We are proud to partner with GEE'S BEND – a small, remote, Black community in Alabama, USA – have been creating hand-stitched, geometric quilt works, now internationally recognised as modern masterpieces.

Marfa in the wild

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#MYMARFASTANCE


Marfa Stance is designed to be lived in - adaptable, functional, and worn your way. Our pieces have been spotted on inspiring individuals around the world who share a commitment to personal style and thoughtful design, including Katie Holmes, Kate Winslet, Lauren Laverne, Reese Witherspoon, Renée Zellweger, Naomi Watts, Sienna Miller, Daisy Edgar-Jones, and Alexa Chung. We invite you to share how you wear yours with #mymarfastance and be part of a global community that values individuality, versatility, and purpose.