Georgie Greville

Reinvention has never been the aim for Georgie Greville. With a successful career threaded through the realms of music, film, beauty, culture and entrepreneurship, what sounds at first like a dream résumé has morphed into more of a life philosophy. At the core, she personifies deeply embodied creativity, but when she speaks, there’s a force of clarity that flows – announcing with candour that these skills are now being used for the good. The lure of corporate pizza has lost its appeal and Georgie’s expertise is no longer for sale. Her defiance is inspirational.

On Connection

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"Once you see the connection between the suppression of the feminine and the commodification of creativity, you can't unsee it," she says.

The statement lands with the force of a woman's lived experience rather than hypothetical theory. Greville has spent decades inside industries that profit from ideas while, at the same time, consistently undervaluing the people who generate them. This is a dynamic she sees mirrored in the industrialisation of birth and the control of the female anatomy. "When a culture domesticates the body, it also domesticates all forms of embodied knowledge including creativity, intuition and ritual. To create is to birth, and all creators need to be treated with respect."

Georgie's early professional journey as a writer and director unfolded inside the velocity of MTV culture, where she specialised in producing PSA campaigns on topics like safe sex, AIDS awareness, and environmental issues. She describes it with tenderness, but without the rose-tinted spectacles of nostalgia, "The beginning of my career was all about experimenting and proving myself and my individual talent regardless of consequence. I worked around the clock, bypassed my body's needs, drank a ton and missed out on countless meaningful life events all in the name of 'work'." A story familiar to many women, who know too well the murky waters of commerce, where endurance is mistaken for excellence.

By the mid-2000s, Georgie was directing high profile music videos and campaigns for some of the world's best-known brands. In 2016 she co-founded the cult make-up line, Milk, where she creatively directed the visual identity and multi-media presence. It became a huge commercial success and allowed her to embed values of inclusivity and self-articulation at scale, but her interests shifted. In 2022, Milk Makeup was floated on the stock market and Georgie transitioned out of the business to concentrate on her own independent projects. It's a life chapter she speaks about with gratitude, but these days she shares, "I am much more interested in creating transformative experiences that don't require products, only presence."

The understanding that creativity is not a resource to be mined but a life force to be protected has become the connecting theme of her current work. It also reframes creativity itself as a feminist act. She explains how, "We've all had to suppress our creativity for far too long in the name of domination and productivity," she says, invoking Swiss psychiatrist and psychoanalyst Carl Jung's warning, that what remains unconscious will come to govern us anyway. For Georgie, this part of our psyche is where the "hidden anima" lives (the feminine realm of intuition and vision that modern systems have learned to fear). Accessing it requires us to step away from algorithms, sensory overload and the constant demand to be visible. "Imagine how many new stories we could tell and how many better realities we could create if we actually all did this!"

What feels urgent, she says, is not feminine self-expression as branding, but embodiment as culture-building. In a moment of geopolitical, ecological and economic upheaval, she sees creativity as a tool for care – a true way of sustaining the collective rather than elevating the individual. "The current state of the world demands that we direct our life force in something that liberates both ourselves and others."

This recalibration has also changed her relationship with the idea of 'cool'. Where it used to be all about being ahead of the zeitgeist, now it's about what she calls, "The swag of sovereign self-expression and radical love." The people she names as guides are prolific elders, artists and thinkers who live their work rather than market it — Judy Chicago, Audre Lorde, Hilma af Klint, Alice Coltrane, Vivienne Westwood and Ursula K. Le Guin. "Creators who pour their creativity forth, from their deepest inner truths against all odds."

“I am much more interested in creating transformative experiences that don’t require products, only presence.”

There is irreverence here too, which we all know, is the essential counterweight to earnestness. Georgie has always been drawn to the strange, the surreal and the ridiculous. Describing further she says, "When you look around at nature and the history of humanity, you realise that the universe is infinitely diverse and has an insane sense of humour." Growing up half-British, she absorbed (and thoroughly enjoyed) UK comedy shows like Monty Python, The Office and The Mighty Boosh. They taught her the cultural necessity of taking the piss. This wit has protected her – especially in male-dominated spaces like film, where she was often dismissed or erased. "Being underestimated and unseen has definitely filled me with the sacred rage to create my own reality."


Clothing is part of this authorship. She muses, "I love the act of treating your body as the altar. Adorning it with what feels right that day and then stepping into that energy as your most highly articulated self." It's a philosophy that aligns naturally with Marfa Stance's modularity and emphasis on self-invention.

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When she needs to reconnect with intuition, she turns to nature. After 23 years in New York, that pull led her west to Ojai, California. "Something is always blooming here." she smiles. The sensory landscape has proved fruitful in terms of new ventures for Georgie. She's working with Jessica Hundley (the woman responsible for the seminal Taschen series, The Library of Esoterica) on the immersive land art foundation. Alongside this, she's building a foundation dedicated to modern ritual, which will combine contemporary art, immersive technology, and ancient ceremonial traditions to create a destination for devotion, transformation, and connection. The aim for Georgie is to, "Deepen our relationship with the land and with each other." A noble multi-faceted endeavour where creativity will be shared – not extracted.

Her relationship with work has also softened into something more devotional. Drawing on Phil Stutz and Elise Loehnen's writing on discipline, she frames daily effort as alignment, not grind. "If you are bringing something new into the world, there is a certain spiritual discipline to the work." The unseen labour matters most. "Real creative work happens in messy, humble steps with daily devotion."

Motherhood (both literal and creative) has sharpened her sense of stewardship. She speaks of Indigenous wisdom and the responsibility to create for the next seven generations. Power, in this context, is not dominance but care. A sustaining life, protecting resources and thinking long-term. It's why longevity and meaningful design resonate so deeply with her now. "I care less about trends and productivity and more about absolute presence and legacy," she says. In Georgie's world, creativity is not something you own or sell. It's something you tend to fiercely – and carefully.

Welcome to The Stance. A natural extension of the conversations, places and most importantly, the people who have long shaped the brand. This printed record celebrates our community – and takes a closer look at how the connections we've made have played a part in defining the shape and unique spirit of Marfa Stance.

Across its pages, are stories from our global collective. Long-form interviews with humans whose lives, practices and points of view reflect a shared sensibility, rather than one single aesthetic. United by the way they move through the world with curiosity, creativity, and conviction, these conversations lean into the value of slowing down.

A publication is the original anti-scroll – something permanent you can live with and return to, time after time. Forever evolving with enduring, timeless appeal, The Stance mirrors our approach to clothing. It's an invitation into the Marfa Stance world, their voices, values, and the rhythm of their universe.

[9] ON COMPATIBILITY: Legacy + Andreas

A Stance On: Compatibility

The shared world of New York-based Legacy Russell and Andreas Laszlo Konrath is shaped by language, images and history. Curator, writer and author Legacy grew up in the East Village, with Andreas arriving from London after a long, meandering education through skate culture, art school, and the early-2000s visual economy of magazines and music. Together, they model a way of living with work, rather than inside it. Their respective practices are distinct, but in constant conversation.

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A Stance On: Compatibility

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[10] ON CAPTURING: Richard Haines

A Stance On: Capturing

Richard Haines has spent a lifetime looking at stuff. At clothes, people and posture. He clocks those small daily decisions we all make that reveal something bigger about ourselves. This observational prowess gives his drawings a very specific kind of documentary authority. When he talks about sitting down with a blank sheet of paper and an ink pen, there’s no mythology attached. “I have a pretty deep, primal relationship with drawing. When I’m doing it, I’m not thinking – it’s more of a meditation. If I end up with something I love I’m a bit surprised.”

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A Stance On: Capturing

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[1] ON CARE: Mickalene Thomas

A Stance On: Care

American artist Mickalene Thomas has just returned from Paris. She's been busy with her latest exhibition at the city's Grand Palais. After eleven days away from home she's relieved to be back in New York – it's a contradiction we're all familiar with. Travelling is so liberating; it's great to get away, but always good to be reunited with your own bed, your own pillows, and your own space.

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A Stance On: Care

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[2] ON LEGACY: The Elgorts

A Stance On: Legacy

There are some families where creativity runs through the genes. For the Elgorts, this inheritance is something they practise and finesse with commitment, forever sharpening their skills. Image-making, movement, and performance might sound like a bunch of separate disciplines, but for Sophie, her father Arthur and mother Grethe, they are overlapping ways of engaging with the world.

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[3] ON RESTORATION: Titouan Bernicot

A Stance On: Restoration

There are some families where creativity runs through the genes. For the Elgorts, this inheritance is something they practise and finesse with commitment, forever sharpening their skills. Image-making, movement, and performance might sound like a bunch of separate disciplines, but for Sophie, her father Arthur and mother Grethe, they are overlapping ways of engaging with the world.

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Titouan Bernicot

A Stance On: Restoration

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[Feature] ON BEING READY

On Being Ready

On Being Ready

Words by Katherine Bucknell

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[4] ON VALUES: Mike Anders

A Stance On: Values

For a man who manages the wealth of some of the world's most influential individuals, Mike Anders doesn't speak like a traditional finance expert. Laidback, warm and super charismatic, he seems remarkably uninterested in money as an end goal. His enthusiasm centres around people instead – on the notion of trust, listening, and the idea that good conversations and true connections are where life's real value lies.

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Mike Anders

A Stance On: Values

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[5] ON SISTERHOOD: Sandy Tabatznik

A Stance On: Sisterhood

There’s a warmth to Sandy Tabatznik’s voice, which makes it easy to get a real sense of her lived experience when she talks. We start the conversation by considering the notion of women supporting women, which Sandy doesn’t frame as a trend or a strategy – it’s simply a fact of life. “In our Lalela Female Empowerment programmes, we encourage our girls to look to each other for community instead of competition,” she says. “I think this is a lesson that also stands in the world of business. There is room for everyone at the table.” It’s a quiet, but radical statement that feels practical and rooted in decades of experience (and a deep belief) in shared success. “At Lalela, we’re constantly seeking to empower not only the young women in our programmes, but also our female teachers, community leaders and staff. Our leadership team at Lalela has a female majority and together, these women have created an environment of care, creativity and respect that we are deeply proud of.”

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[6] ON COMMUNITY: Phil Winser

A Stance On: Community

“They’re like children. I don’t have a favourite!”. A diplomatic response from Public House Group co-founder, Phil Winser. As someone who originally wanted to be a farmer, his career pivot towards hospitality was “a calling”. After twenty years shaking up the food scene in New York with The Fat Radish, Phil turned his attention back to his homeland in 2020. A conversation over a pint with friend James Gummer gave the duo an idea to put some serious love back into the classic British pub. A combination of beautifully restored historic buildings, brilliant atmosphere, domestically brewed beers on tap and spectacular menus that celebrate local produce have meant their establishments consistently sit in London’s ‘best of’ lists. Olivier van Themschse joined the business in 2023 to officially launch Public House Group as a business following the success of The Pelican.

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[7] ON JOURNEYING: David Prior

A Stance On: Journeying

Some people have an air of always being mid-journey, even when they’re sitting still. David Prior fits that bill. He is wanderlust, personified. Born in Australia, he left early, propelled by what Australians often refer to as ‘the tyranny of distance’, moving to Italy in 2006 to study Gastronomic Science in Piedmont, then to California in 2009 and finally, to New York in 2014. Clearly, geography matters to the founder of esteemed travel company Prior, although taste and cultural literacy matter more.

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A Stance On: Journeying

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[8] ON CONNECTION: Georgie Greville

A Stance On: Connection

Reinvention has never been the aim for Georgie Greville. With a successful career threaded through the realms of music, film, beauty, culture and entrepreneurship, what sounds at first like a dream résumé has morphed into more of a life philosophy. At the core, she personifies deeply embodied creativity, but when she speaks, there’s a force of clarity that flows – announcing with candour that these skills are now being used for the good. The lure of corporate pizza has lost its appeal and Georgie’s expertise is no longer for sale. Her defiance is inspirational.

Read Article

Georgie Greville

A Stance On: Connection

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