Georgie + Marjorie Greville
In honour of our fifth birthday year, we are thrilled to spotlight some of the earliest supporters in the Marfa Stance community as part of our celebrated Marfa Muse series.This month, we are delighted to introduce our latest mother, daughter muse duo Georgie and Marjorie Greville.
Georgie first met our Founder Georgia Dant when she directed a fashion film for a rag&bone men’s collection Georgia designed.They have kept in touch and supported each other ever since, with Georgie now owning a one-of-a-kind Marfa Stance x Gee’s Bend Parachute Bomber and introducing her own mother Marjorie to Marfa Stance.
An inspiring female entrepreneur, Georgie started her career as a writer and director at MTV, before partnering with Milk Studios to co-found creative production company LEGS Media.In 2016, she co-founded Milk Makeup, where she led the brand’s unique identity, video-forward campaigns and philanthropic aims, leading impactful support for the LGBTQIA+ and BIPOC communities, something she continues to advocate for.
With a background in Urban Landscape Architecture, her mother Marjorie has spent the last decade on the Board of the non-profit organization Emerald Necklace Conservatory advocating for public parks and green space particularly in social justice communities, with the aim of a greener, healthier future.
Georgie wears her one-of-a-kind Marfa Stance x Gee’s Bend Parachute Bomber, with the Shearling Collar in Pale Pink and the Rain Bomber in Black/Stone in size S with the Rain Hood in Stone. Marjorie wears her Parachute Parka in Black/Bronze/Olive in size XXS-XS with a Zip Hood in Amber/Olive and the Short Raincoat in Navy/Sage in size S with the Rain Hood in Bright Navy.
#marfamuse
Tell us about your background.
MG: I grew up in conservative Richmond, Virginia and ended up in New York City working in a large international bank. Unhappy with corporate life, I switched to City College and a degree in Urban Landscape Architecture. The exposure to both NYC & City College, as well as to the importance of landscape changed my life.
GG: I grew up as an international expat kid. I was born in Melbourne Australia and grew up there, Singapore, London, and finally Boston. I loved traveling, adapting to different cultures and having international friends- it really set me up with a sense of creative potential- that there are many ways to do something, many different perspectives to consider. I then went to college in Vermont and have been living in NYC ever since I graduated in 2001.
Talk us through your career journeys so far.
MG: My husband was an international banker and we moved to Australia in 1977, Singapore in 1983, London in 1986, ending up in Boston in 1990. These moves gave me chances to experiment with different jobs/studies and different plants/climates. When we landed in Boston, I worked in Landscape Design and studied native US plants and pollinators. For the past 10 years I have been on the Board of the Emerald Necklace Conservatory working on their Olmsted Tree Management Plan implementation and increasingly an advocate for public parks and green space particularly in social justice communities.
GG: I began my career as a writer/ director at MTV, specializing in creating PSA campaigns that informed viewers around safe sex, AIDS and environmental issues. I then went on to direct music videos and conceptual fashion films. In 2008, I partnered with Milk Studios to co-found LEGS Media, a creative production company specializing in irreverent ads, fashion films, music videos and experiential events. At LEGS, I co-directed the VMA-nominated videos for Florence + The Machine’s “Dog Days Are Over” and Selena Gomez’s “Love You Like a Love Song.” My partner Geremy and I's direction for the Target “Kaleidoscopic Fashion Spectacular,” a 20-minute live event that transformed New York’s Standard Hotel into a giant light board with more than 100 dancers, won a TED Prize, the Gold Outdoor Lion at the 2011 Cannes Lions Festival and an induction into MoMA’s permanent collection. I also directed conceptual short films for HBO, Rag & Bone, Temperley London, and Gareth Pugh as well as international campaigns for Evian, Diesel, Paco Rabanne, Diet Coke and Heineken.
In 2016, I co-founded Milk Makeup, where I led the brand’s unique identity and philanthropic aims with a progressive multi-media presence. At Milk Makeup, I was able to integrate my core values of authenticity, transcendent growth and openness into every side of the brand, from the use of clean ingredients to their leading stance on impactful support for the LGBTQIA+ and BIPOC communities. Under my direction, Milk Makeup has become an industry leader and used its video-forward campaigns to redefine conventional beauty standards and champion inclusive self-expression.
I exited Milk Makeup after a successful IPO in July 2022 and am currently working on a transcendent cinema project that explores feminine values across history and cultures including intuition, reverence for life, interconnectivity and non-hierarchical divinity.
Georgie, what advice do you have for fellow female entrepreneurs?
GG: First, do the inner work on yourself to find out where your core longing lies. A lot of the time this has to do with looking at your own trauma and lived experience. What is the unique question that you are here to answer? Then link that longing/ question to something the world needs and go for it! I believe female-identifying people are natural cultural empaths- we know what is missing. It's just about getting past prior "zero sum" conditioning in order to truly create in an inclusive, generative way that causes the least harm to the earth as possible.
Then, go find a community of open-minded people that are interested in disrupting the status quo and creating a more inclusive and harm-free world. You will need their support in many ways.
What are you both most proud of?
MG: My healthy family and my chance to work hard for a greener, healthier future for Boston.
GG: My beautiful family and deeply reciprocal partnership, the work I have done to support the queer and underserved creative community in NYC, the community of heart-driven, culture-shifting visionaries I am lucky enough to know and be connected to, and my sacred connection to the animate world and the land through food-bank volunteer farming.
How did you learn about Marfa Stance and why do you like the brand?
MG: Georgie gave me my parachute coat.
GG: I met Georgia at the Rag & Bone office casting for a fashion film I was directing for the Rag & Bone's men’s collection she had designed. I instantly loved her fresh and modern design ethos and we had the best time working with Lil' Buck and Baryshnikov. Georgia makes chic functional clothes you can move freely in, which is so refreshing. Check out the video to see for yourself!
How do you style your Marfa Stance pieces and which is your favourite?
MG: I think the joy of Marfa Stance is that they style themselves and look good over anything! I just came back from Patagonia, Chile where I wore my vest every day often in waders fly fishing!
GG: I am addicted to the parachute bomber- I have two, one white and pale sage and one bronze with a custom Gee's Bend patchwork back detail, and wear them all the time. I love wearing them equally with a voluminous dress and combat boots as I do with B Sides Lasso jeans, a hoodie and sneakers.
How have you updated and renewed your first ever Marfa Stance pieces? Do you ever share your buildable accessories?
MG: I added a hood to my first parachute coat - it was wonderful this winter.
GG: I love mixing and matching the collars based on my outfit. And yes, we have been sharing our hoods!
Photographer: Joel Rodriguez