Bianca Fincham

We are pleased to spotlight our latest Marfa Muse, PR Director Bianca Fincham.

Bianca held senior roles at leading fashion PR agencies before she founded Rainbowwave PR a decade ago. A communications expert, she creates impactful PR strategies and helps build global brands. With a keen interest for all things interiors too, Bianca has recently restored a Georgian house to create her forever home in Cornwall.

Bianca is 5ft4 and wears size XS-S in the Parachute Bomber in pale sage with reverse white.


Tell us about your career background

I started in PR when I was 18. I was at Art college in Epsom studying fashion journalism when I saw an ad on the student noticeboard for an Internship at a PR agency called Relative. (I took the notice with me !)

I got the job and ended up staying at Relative for 4 years. It was a crazy experience but one I am truly grateful for. We launched incredible brands from Luella, Christopher Kane, Erdem, Adele Clarke, Aquascutum, Sophia Kokolsalaki, Preen. I then went onto The Communications Store where I got bigger brand experience and met many of my best friends, then became PR director of Starworks London and then Associate Director at Freud Communications.

What lead you to launch Rainbowwave PR?

I’d moved around and felt like I understood myself enough to realise that I liked building brands and that’s what I was good at, making a difference to the brands I worked with. I love working directly with the designers/creatives. I didn’t like the red tape of the bigger corporate environments where ideas were often diluted and things didn’t happen quickly enough for me. I had known Maria Lemos for several years, the owner of Rainbowwave showroom and I represented many of the brands she repped in sales so it was a happy accident at the right time for both of us to come together to launch a PR arm to Rainbowwave. This year marks a few big milestones for us, Rainbowwave turns 20 and the PR arm turns 10 years old!

How do you style your Marfa Stance piece and why do you like the brand?

I’ve loved the brand since I first met Georgia, the founder in 2019 and we started working together and representing the brand. Georgia is unbelievably hardworking and passionate and the best sales person you’ll ever meet. She goes above and beyond and I admire her greatly for what she has created in such a short amount of time, she is a real force but very kind and loves to bring people into her world.

Photography: Amelia Allen

What advice do you have for fellow female entrepreneurs?

Work hard, don’t sell yourself short & never be afraid to ask or have tough conversations.

What are you most proud of?

I feel incredibly grateful for where I am today and proud of myself knowing I did it through a lot of hard work & dedication. I paid for myself to go to university and got into huge debt in the process. I worked 3 jobs but without those hard lessons I don’t think I’d be where I am today.

Proud of myself and my partner for taking a chance and moving to Cornwall in 2018 to create our forever home Pembroke Lodge and of course our biggest achievement to date! Benny aged 7 & Maude aged 2!