Jan De Villeneuve and her daughters Daisy and Poppy

We are delighted to spotlight our latest Marfa Muse trio, iconic model Jan De Villeneuve and her daughters Daisy and Poppy.

Jan De Villeneuve’s relationship with Marfa Stance is thanks to her two daughters, who encouraged her to come out of retirement to be the face of our new campaign, alongside Laura Morgan. Spending the day with Jan and her daughters on the shoot, Georgia had the idea of capturing their unique family bond through a multigenerational Marfa Muse shoot. Photographed and filmed at their family home in the Kentish countryside, the setting beautifully portrayed their family dynamic whilst wearing their Marfa Stance styles.

Jan's remarkable journey in the modeling industry serves as an inspiration to many, showcasing how passion and dedication can transcend age. With her career spanning over 50 years in the industry which includes being on the covers ofprestigious magazines like British Vogue and Harper's Bazaar, she has established herself as a timeless icon, collaborating with legendary photographers such as David Bailey, Norman Parkinson, and Steven Meisel.

Since coming back into the spotlight in 2017, Jan continues to break boundaries, walking for avant-garde designers like Simone Rocha and Osman, proving that age is just a number when it comes to creativity and style.

Poppy is a film director who recently directed the feature film Lionesses: How Football Came Home, which shines a spotlight on the achievements of the English Women’s football team, the spirit of empowerment and triumph. A passionate and empathetic director, Poppy has the ability to draw out people to talk about sensitive subjects.

Daisy has cultivated her creative flair from an early age; working in her signature style of felt-tip pens since the age of three, she attended Parsons School of Design in both New York and Paris, studying Fashion Design and Fine Art, graduating with a BFA in Fine Arts. Her work has been commissioned by brands such as Zac Posen, Kate Spade, Globetrotter, and Missoni.

For their individual looks, Jan is wearing the Parachute Quilt Parka in Bronze / Black in size S-M with Aviator Collar in Paprika. Daisy is wearing a Bonded Patchwork Raincoat in Navy/Sage in size M attached with Aviator Collar in Heather/Olive and Poppy styles her Wool Quilt Parka in Black / Forest Green in sizeXS with a Aviator Collar in Natural/Orange.

For their group shot, Jan is wearing our Bonded Rain Bomber in Pale Olive / Chartreuse in size S attached with our Striped Aviator Collar in Caramel / Orange & Bordeaux. Daisy is styling theBonded Patchwork Raincoat in Stone/Black in size M with a Aviator Collar in Petrol / Navy and Poppy is wearing our Short Bonded Patchwork Raincoat in Mocha Brown / Soft Peach in size XS with our Knitted Hood in Camel/Mocha Brown.

Photographer: Amanda Lee Tromp
Film Studio: Iceni Studios