Verena's Marfa Stance

The Signature Reversible Quilt

Talk us through your journey. What led you to where you are now?

I’ve always worked in editorial, but mostly online. I started my media career (and met my co-founder, David!) at the Huffington Post back in 2007. From there, I went on to launch or oversee sites for different publishers, mostly in the lifestyle space—fashion, food, culture. I eventually landed at Conde Nast where I was the executive digital director at Lucky magazine (RIP). After that, I spent several years consulting for brands, platforms, and publications, such as Into The Gloss and Glossier, Instagram, Man Repeller, etc. I’ve always been interested in storytelling and community building—how what we think or want or love can be communal and how we can share that insight and intimacy with others.

I eventually realized that there was no world in which I was going back to work for someone else. Plus, and I’ve said this before so apologies for repeating myself but I think it’s important: at almost every company I’ve worked at in my professional history, there were incredibly talented, brilliant women running the show—and one level up from them, a man, or a C-suite of men, reaping the benefits. I wanted to be able to own and answer for the value of my work.

Marfa Stance

How do you style your Marfa Stance?

This coat is so versatile that it goes with almost anything: legging and exercise gear, jeans, dresses, heels, sneakers—I even wore it with jean shorts the other day when NYC finally hit 65 degrees. I’m partial to the green side but the citron-sorbet color is so special. I wanted it a little bit oversized—as my friend Jayna says, “Slouchy, not sloppy”—so I went one size up from my usual measurements, which was perfect.




Also in My Marfa Stance

Georgina's Marfa Stance

Style: The Parachute Parka and Parachute Bomber

Location: London
Height: 5" 7'
Size Wearing: S

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Anne-Marie's Marfa Stance

Style: Reversible Colourblock Quilt in Fuchsia

Location: North London
Height: 
Size Wearing: XXS

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Des's Marfa Stance

Style: Reversible Trench Coat in Olive

Location: London
Height: 5'9"
Size Wearing: M

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#MYMARFASTANCE | @marfastance