MARFA MUSE – GEORGINA COHEN

MARFA MUSE – GEORGINA COHEN

Georgina Cohen

We are delighted to spotlight our latest Marfa Muse, Georgina Cohen.

Georgina started her career in television, making the move to PR and special events and is now Director of Gagosian in London. Incredibly well connected in the worlds of art and fashion, Georgina was Contributing Editor at PORTER and currently Baby London, Maybourne Magazine, as well as Editor-at-Large at FAD Magazine.

Georgina is 5ft 7 and wears size S in the Parachute Parka and Bomber at Gagosian, Grosvenor Hill in Mayfair.

 #marfamuse

Marfa Stance

Tell us about your career background

I started out my career working in television at ITV Granada in Manchester, it was something I always wanted to do growing up and when I graduated university, I applied for work experience which then led to a full-time position. I later moved onto making Television commercials which brought me to London. When I made the move, I was offered lots of jobs in the city and decided to take one in PR working with Purple. I thought this would be a great way to connect with and meet new people. The role expanded into celebratory management and Special Events, it was then that Gagosian approached me to set up a PR and Events division for their newly opened gallery, that was in 2006 and I have been here ever since!

What does your role of Director at Gagosian involve?

My role usually involves lots of things across all aspects of the gallery. Predominantly it is focused around helping clients build their collections. I am lucky to call many of my client’s friends and these are usually relationships where we learn from each other. I travel to art fairs, work closely with my colleagues who represent the artists we work with to place works in public and institutional collections. I work on Special Projects and Events, you name it. I work on business development and try to think of innovative ways to help expand and expose the gallery to a wider audience through collaborations and partnerships. The day to day is never the same and I love that I work in a place where I can continue to learn and grow.

Marfa Stance

Tell us about your own art collection, what are your favourite pieces?

For me I love to support and collect artists who I have a personal connection with. Two of my closest friends are the artists Annie Morris and Idris Khan, they are married, and they are the dream couple and both incredibly talented. I have several works by each of them and they are definitely among my favourites. Watch out for them this autumn with Annie ‘s show at Yorkshire Sculpture Park and both playing a big role at Frieze this year. I am also curating their exhibitions at Château La Coste in Provence next summer which I am looking forward to immensely. Also the artist Joel Mesler, he is like a brother and possibly one of the nicest human beings I have ever met, his career has just skyrocketed, with two incredible exhibitions at David Kordansky and Levy Gorvy. I have a few works of his, another favourite is a diptych of his above my bed entitled sunrise / sunset, it makes me smile to wake up to this every morning. I have an amazing portrait of Tracey Emin as Frida Khalo by my lovely friend Mary McCartney, which I love - three incredible women in one picture, the same work hangs in the National Portrait Gallery. Damien Hirst is another I love, I have a spin painting of my face that he made me as a gift, he is extremely generous, it was a total surprise and a thank you for something I had done for him, I also have monochromatic spot in the living room. I have other works by Richard Prince, Christian Marclay, Jack Pearson to name a few. 

Marfa Stance

What are you most proud of?

That is a tough question as there are many defining moments that have made me proud over the years. Firstly, has to be becoming a mummy, and of my little boy Caleb, he is a ray of sunshine, always smiling and happy, he brightens even the darkest days, he is curious and funny and a true blessing! That has also been my most challenging role to date too.  I am proud of the career I have established for myself, the relationships and friendships I have made and nurtured over time. I am proud of my loving and wonderful husband, the home we have made for ourselves. I am proud of the philanthropic work I do with the Art of Wishes, part of Make a Wish UK, which helps raise much needed funds for terminally ill children through art initiatives. 

How do you style your Marfa Stance pieces and why do you like the brand?

I don’t just like the brand I am slightly obsessed with it. It is so unique and clever to design coats that can be so versatile and styled so many different ways, they are sustainable, light, comfortable, super chic and different to anything I have seen. When I discover a new brand I love I feel compelled to tell everyone about it and many friends of mine are already ordering theirs for this fall!  I style mine with a pair of black Phillip Lim joggers, Valentino shearling, Clogs and a white shirt. I have the parachute parka and the bomber so can mix them up.

Photography: Zac Frackelton



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